
Generate qualified leads, book sales appointments, manage CRM pipelines, qualify opportunities, and strengthen customer relationships.
Mfon James | B2B Sales Development Representative (SDR) | Customer Support [email protected] | +234-8062329145 | LinkedIn | Resume

I am a B2B Sales Development Representative with 5+ years of sales experience and close to 10 years in customer-facing full-time roles across 3 high-volume sales floors.
My sales career started on the frontline, where I learned how people make buying decisions, handle objections, communicate value, build trust, and turn customer conversations into sales and repeat business.
Over the years, I expanded into customer support, CRM operations, SEO content marketing, and B2B sales development, building a broader understanding of prospecting, buyer intent, lead qualification, cold outreach, appointment setting, follow-up, pipeline management, relationship building, and closing.
Today, I bring these skills together as a full-cycle B2B Sales Development Representative.
I can research and target the right prospects, identify decision-makers, make outbound calls and messages, qualify opportunities, handle objections, conduct sales conversations, nurture prospects, manage CRM activity, and help move opportunities toward closed business.
My focus is simple: connect the right businesses with the right prospects, create genuine buying conversations, keep opportunities moving, and support revenue growth from first contact through the sales process.
How I Work
Research Identify the ICP, target companies, and decision-makers. Prospect Build targeted and relevant prospect lists. Qualify Evaluate prospects based on fit, need, authority, and buying potential. Outreach Use LinkedIn, email, and cold calling to follow up consistently and keep prospects engaged. Book Meetings & Support Closing Move qualified opportunities into sales conversations and support Closed-Won results when needed. CRM & Pipeline Management Keep prospects, activities, stages, notes, and follow-ups organized.
Problem
The business lacked clear visibility into its sales process. Prospects were difficult to track, stages were unclear, and follow-ups were inconsistent, which resulted in lost revenue.
What I Did
Built and managed a complete B2B sales pipeline, moving prospects from first contact to closing through clear stages, deal probability, and follow-up management.
Results: The SaaS company gained clear visibility into 2,000+ qualified B2B leads across 20+ industries and 35 countries, reduced lost deals, and improved pipeline control to drive revenue growth.

B2B prospect tracking with lead qualification, sales stages, follow-ups, and pipeline management from lead generation to closing.

Sales funnel stages showing lead progression, opportunity qualification, deal probability, forecasting, and pipeline movement.

Sales pipeline management for prospect prioritization, follow-up, revenue forecasting, opportunity tracking, and sales performance.
Case Study 02 | Apollo Lead Generation | B2B SaaS | USA
ProblemThe sales team needed a targeted list of qualified B2B SaaS prospects and relevant decision-makers for outbound sales. What I DidUsed Apollo.io to define the ICP, research target companies, identify decision-makers, verify prospect information, and organize qualified leads for targeted outreach. Apollo.io Results: Built a high-intent list of 25 verified decision-makers, enabling immediate outbound sales outreach with zero domain-reputation risk. Apollo ICP search targeting US SaaS decision-makers by location, industry, company size, and 100% verified email status. Lead enrichment and profile verification. Qualified lead export. 25 verified SaaS leads selected for outreach.
Case Study 03 | Pipedrive CRM Setup | Fashion | United Kingdom
ProblemLeads and customer records lacked a structured sales workflow, making pipeline visibility and follow-up management difficult. What I DidConfigured Pipedrive with structured lead records, defined deal stages, assigned ownership, and set follow-up activities to keep opportunities moving. Pipedrive Results: More organized sales workflow with clear deal stages, lead ownership, and follow-up activity, giving the business better visibility and control over its opportunities. Managing lead ownership and contact details to maintain a high-integrity CRM system. Sales pipeline creation. Built an automated chatbot workflow to capture inquiries and accelerate initial lead triage.
Case Study 04 | Customer Retention & CRM Support | Fashion E-commerce | Nigeria
ProblemRepeat sales depended on consistent customer engagement, organized customer information, and timely follow-up. What I DidUsed structured customer support and CRM workflows to manage customer interactions, organize inquiries, prioritize important customers, and support timely follow-up. gorgias Results: Reached 1,000+ repeat customers and increased repeat purchases by 28%, strengthening customer retention and generating additional sales from existing customers. Professional support team setup in Gorgias. Custom team organization and workflow design. Macro creation and response automation. Service Level Agreement (SLA) creation.
WHY WORK WITH ME
Differentiators Human-Centered Selling I use empathy, active listening, and clear communication to build genuine relationships that strengthen customer trust and retention. Research & Messaging Advantage My SEO and writing background helps me understand buyer intent, research markets, and communicate clearly across sales outreach. Revenue-Focused Sales I connect sales activity to qualified opportunities, customer value, and revenue growth. Retention Mindset I understand the value of the relationship after the first sale, with experience reaching 1,000+ repeat customers and increasing repeat purchases by 28%. Sales Experience That Understands Customers 5+ years in sales and close to 10 years in customer-facing roles give me a strong understanding of customer needs, objections, and buying behaviour. Strategic Prospecting I focus on the right ICP, decision-makers, buying signals, and qualified opportunities rather than lead volume alone.
Professional Sales Training | Sales Enablement Academy

Sales CRM Expert | OnePageCRM

Professional Sales & Relationship Management | Udemy




If your team is dealing with weak leads, inconsistent follow-up, or stalled opportunities, I can help build a stronger sales process around them.
I focus on targeted prospecting, qualified opportunities, customer relationships, and organized CRM activity that supports revenue growth.
I Help B2B Businesses Accelerate Revenue Growth